How to reach your target audience on Instagram complete guide
In order to achieve the goals set for the business on
Instagram, it is necessary to collect subscribers who are related to the target
audience. To get started, let's try to understand the concept of the target
audience.
How to identify your target audience on Instagram
Any business begins with a client, his needs, desires and
pains. Ideally, when creating an account, you already know everything about
your client, for whom you are creating your product, about its joys and needs.
Knowing your target audience helps to create interesting content, communicate
with customers correctly, and correctly configure advertising.
Successful content costs 5 whales:
What we say;
To whom we speak;
As we say;
Where are we talking;
When we speak.
Each of these issues is somehow related to the understanding
of the target audience. To answer them you need to know your customers well. We
have prepared a list of 27 questions that will help you advance in understanding
your target audience. Answer them thoroughly and thoughtfully.
What gender are most?
How old are they?
What is their income level?
What is their education?
What is their marital status?
Do they have children? How old and how old?
In what area do they work: finance, accounting, medicine,
education, etc.?
In what format: hired work, entrepreneurship, freelance?
To what cultural level can these people be attributed?
Do they read books and what, if so?
What movie genres do you prefer?
What kind of music do they listen to?
What kind of transport do you drive?
How do you like to spend your time when you free?
What is your clothing style?
Do they attend trainings on what topic: psychology,
entrepreneurship, personal growth?
Where and how often do people go on vacation?
What is important for these people: functionality,
convenience, security?
Money status?
Are people from your Central Asia committed to healthy
lifestyle?
Do they live in their hometown, recently moved to a
stranger, or moved a long time ago and have already mastered?
What is the first thing they pay attention to when making a
purchasing decision: product quality, service, cost, convenience of purchase,
individual approach?
Are representatives of your target audience emotional
shopping?
Whose opinion is based on in decision making?
What ideas and values are close to them?
What problems do they solve every day?
What do they secretly want more than anything else?
After you have decided on the main characteristics of your
audience, we will go directly to finding it on Instagram. We divided all
methods into paid and shareware. Why shareware? Because directly you do not pay
anyone money, but at the same time spend the most valuable and non-renewable
resource - time.
You may already be using some of the described methods, but
who said repetition is bad. Others are sure to help make a breakthrough and
increase the number of subscribers not by a hundred, but by a thousand.
Start over.
Where to find your targetInstagram Followers
You need to build a base of your potential customers, to
understand where your future subscribers are. Further, depending on your
beliefs, such scenarios are possible: you connect an automated massfollowing
service to work or manually work with the resulting list. By manual work, we
understand that you personally, without involving special programs, go to the
necessary accounts and subscribe to them, like and leave comments. Many
automation services on Instagram offer to leave comments of this type: “Cool”,
“Great photo”, “Super” or just a set of emojis. This option is not very good,
often the main emotion that such a comment causes is irritation. But, you do
not want your business to be associated with obscure comments, not to the
point. Therefore, it is worth spending time and engaging in an independent and
thoughtful pastime on Instagram. If it is better to comment on your own, then
massfolding can be entrusted to specialized services. If it’s right to gather
an audience, the increase in quality subscribers will not be long in coming.
Search for your target audience on Instagram:
Competitors
Hashtags
Using “spies” for Instagram
By geolocation
From VK
Bloggers
To find your target audience, we recommend using special
programs or online services - parsers: SocialKit, Zengram, DoInsta,
Insta.Tools, #Epicinsta
With their help, a huge amount of information is processed
in a matter of hours; manually, such work can take months.
The algorithm of work is as follows: using the program you
collect competitors, from the list of competitors choose active subscribers
with whom you work in the future.
You can also collect the audience of a blogger whose
subscribers may correspond to your target audience - to check this, use the
service of analysis of Real Instagram Followers UK, for example Epicdetect.ru
With the help of such services, we can evaluate the
demographic and geo parameters of the audience, its approximate interests, in
order to compare it with our characteristics of Central Asia.
Work in conjunction with VK - Instagram
It so happens that parsing competitors on Instagram does not
give enough results. In this case, we have a plan B. Namely, VK social network.
According to Brand Analytics statistics, the number of users on this network
exceeds Instagram followers. So come here with your problem. Moreover, for VK
there are many excellent services that help you find accounts by the specified
parameters in this network, as well as compare them with the ID in Instagram.
In other words, you find profiles of people in VK and also find them on
Instagram.
For these purposes, use: Silver, Pepper.Ninja, Segmento
Target
Target Hunter.
How do these services work?
They help to gather an audience in VK by groups,
communities, interests and dozens of other parameters. In some Instagram profiles are indicated - the
service will upload them to you in a separate list.
Targeted advertising
Targeted ads are ads that Instagram users see in their feed
along with other posts. Instagram has the ability to configure advertising
directly on the account profile, on a specific publication. Advertisements
appear both in stories and in the feed. The format of advertisements varies
from still images to video. When setting up an advertising campaign, it is you
who determines who will see your advertisement. If you run ads from Ads Manager
on the Facebook interface, then you have the opportunity to choose from
political views to your favorite TV shows.
Through the Instagram interface, you can also launch
targeted advertising, it will take significantly less time, but the breadth of
customization options is much less. BUT it’s always worth trying the automatic
Instagram audience, especially in campaigns to attract new subscribers - in
some cases it works fine and subscribers get 5-7 rubles each. Just select 5-7
posts from the feed and each of them in turn run at 500-1000 rubles, measure
the result using the account analytics service.
Let's look at what to consider when creating ads for
Instagram through the Facebook interface:
Demographic characteristics
The “Sex” setting contains three options: male, female,
everything. Age is chosen in the range from 13 to 65+ years. Language -
different options are available, from one to several.
Geolocation.
It is possible to select both several countries and a single
point on the map using a pin. In this setting, it is possible to select by the
following parameters:
All people
Locals
Recent visitors
Travelers.
Detailed targeting
In detailed targeting, there are 3 large groups of settings:
demographic characteristics, interests, behavior.
Demographics include such characteristics:
Education - level of education, field of study, educational
institutions, years of the last year.
Life event - in a new relationship, in a relationship far
away, away from hometown, away from family, birthday, recently moved, friends,
recently engaged, new job, newlyweds
Parents - parents with babies (0 - 12 months), parents of
children from 1 to 2 years old, parents with children of preschool age, parents
of primary school children, parents with teenage children, parents with adult
children.
Politicians (USA)
Marital status - married, widower / widow, divorced,
everything is complicated, engaged.
Work - employers, industry, positions.
Interests - the most powerful and voluminous section of
targeting.
Instagram determines the interests of people depending on
which accounts the person has subscribed to.
Targeting is carried out in nine categories: business and
industry, food and drink, shopping and fashion, entertainment, family and relationships,
sports and outdoor activities, technology, fitness and a healthy lifestyle,
hobbies and hobbies.
Behavior: Ramadan, Soccer, anniversary, online activities,
other categories, consumer classification, multicultural affiliation,
purchasing behavior, politics (USA), mobile device user, travel, expatriates.
Blogger Ads
Bloggers, popular personalities, opinion leaders are another
option for contacting your target audience. According to Nielsen market
research, 92% of buyers trust word of mouth, and Schlesinger Associates data
shows that 81% of marketers were satisfied with the placements of opinion
leaders.
Followers of a popular blogger trust him, their loyalty is
high. Therefore, by advertising, your account with a blogger in one form or
another, you get a cohort of new potential customers. It’s important that the
blogger’s audience should also be your target audience. For example, your
account specializes in the manufacture and delivery of fruit bouquets. You know
that your main clients are middle managers, aged 30 - 40 years old, who are
tired of monotonous, banal gifts. Therefore, a suitable blogger to get to know
your account has an active audience of just such subscribers. You can find the
necessary bloggers:
On my own
On specialized exchanges (Epicstars, Plibber, LabelUp),
In telegram channels (the most popular telegram channel in
Runet Olga Berek @fromBerek).
The format of publications among opinion leaders is the most
diverse - from the usual publication in the feed to giveaway. Choose a possible
option taking into account the specifics of your account.
Thematic communities
This method is similar to the previous version, only with
the peculiarity that such accounts do not have separate, public personalities.
The basis of such accounts is a certain topic. You can find such pages on
exchanges, in Instagram searches, by hashtags. Here is a selection of popular
urban communities:
Next, we move on to shareware methods. Here you have to rely
only on your charisma and excellent content.
Joint activity
Joining is always a good idea. To search for your target
audience, you can join with other accounts and conduct various activities
together. It could be:
Marathon - several bloggers come together to organize a
marathon for their subscribers. In this way, an “exchange” of subscribers takes
place and everyone wins. Accounts receive new subscriptions, users receive
useful and interesting information from bloggers.
Joint live broadcasts - bloggers organize joint live
broadcasts in which they share valuable information with subscribers. Thus, the
audience is expanded.
Mutopiar - bloggers talk in stories or publications about
another account that is interesting to their target audience.
Work with account content
In addition to the above methods of recruiting the target
audience, there are a number of ways that will help to increase the base of
subscribers. It's about the content of the account. This is hackneyed and banal
wisdom, but nonetheless it works - create high-quality and interesting content,
engage users in the life of your account, and use game mechanics.
Recommended
Instagram has
such a tab where the recommended publications and videos are located. For each
user, this tab displays content that is relevant to his requests. It is not
known for certain how to get into the Recommended, but posts that quickly gain
coverage after publication are more likely to fall into this section.
Like time
Like time is an activity that helps to recruit new
subscribers. In a post, the blogger announces the start of like time and voices
the conditions. As a rule, these are several likes or publications, a
subscription to you and an invitation to subscribe to several friends. After
the end of like time, the blogger uploads photos of participants with links to
their accounts.
Contests and more
Competitions do not always lead the target audience. To
avoid the influx of inappropriate audience, you need to carefully approach the
conditions and the prize itself. The best option is everything related to your
account.
In addition to competitions, there are many other options to
attract the target audience to your light. See how other Instagram users work
with this issue and take it on board.